Nalilito ka ba kung bakit mataas ang CPM pero mababa ang kita? O bakit malaki ang views pero maliit ang earnings? Diyan pumapasok ang Estimated RPM at CPM—two metrics na sobrang important kung gusto mong maintindihan kung paano ka talaga kumikita sa ads.
Sa guide na ’to, i-eexplain ko in Tagalog, beginner-friendly, kung ano ang meaning ng RPM at CPM, ano ang pinagkaiba nila, at bibigyan kita ng simple at malinaw na examples para mabilis mo gets agad.
Ano ang CPM?
CPM = Cost Per Mille (Mille = 1,000).
Ibig sabihin: magkano ang binabayad ng advertiser kada 1,000 ad impressions.
✅ Simple Tagalog:
CPM = presyo ng ads per 1,000 beses na naipakita ang ad.
Important:
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CPM ay pang-advertiser na presyo (or market price).
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Hindi ibig sabihin na yan mismo ang napupunta sa’yo.
[Mag Generate ka ng imahe]
Screenshot placeholder: “CPM metric sample sa dashboard”
Ano ang Estimated RPM?
Estimated RPM = Revenue Per Mille (per 1,000).
Ibig sabihin: magkano ang estimated na kita mo kada 1,000 views (o pageviews/playbacks), after revenue share.
✅ Simple Tagalog:
Estimated RPM = average kitang pumapasok sa’yo per 1,000 views.
Key point:
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RPM ang mas “pang-creator/publisher” na metric kasi kita mo ang usapan.
[Mag Generate ka ng imahe]
Screenshot placeholder: “Estimated RPM sample sa analytics”
RPM vs CPM: Ano ang pinagkaiba?
Quick comparison
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CPM: presyo na binabayad ng advertiser per 1,000 impressions
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Estimated RPM: kita mo per 1,000 views (after share/fees)
Mas madaling isipin:
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CPM = presyo ng produkto (ads)
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RPM = take-home mo / average earnings mo
Paano kinukwenta ang CPM at RPM?
1) Basic RPM formula
RPM = (Estimated Earnings ÷ Total Views) × 1,000
Example:
Kung kumita ka ng ₱500 at may 20,000 views:
RPM = (500 ÷ 20,000) × 1,000 = 0.025 × 1,000 = ₱25 RPM
2) CPM (simplified concept)
CPM = (Ad Spend ÷ Impressions) × 1,000
Pero sa dashboards, kadalasan binibigay na yan automatically.
Examples: CPM at RPM sa totoong scenario
Example 1: Mataas CPM pero mababa kita (common!)
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CPM: ₱200
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Views: 10,000
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Ad impressions: 5,000 (hindi lahat ng views may ad impression)
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Estimated earnings: ₱300
RPM = (300 ÷ 10,000) × 1,000 = ₱30
Bakit mababa RPM kahit mataas CPM?
Kasi hindi lahat nakakita ng ads, or mababa ang ad fill rate / engagement.
Example 2: Mababa CPM pero okay ang RPM
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CPM: ₱60
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Views: 50,000
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Earnings: ₱2,500
RPM = (2,500 ÷ 50,000) × 1,000 = ₱50
Possible reason:
Mas maraming ad impressions per view, better audience retention, mas consistent ang ads.
Example 3: Same views, different RPM (audience effect)
Video/Post A
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20,000 views
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earnings ₱400
RPM = (400 ÷ 20,000) × 1,000 = ₱20
Video/Post B
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20,000 views
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earnings ₱1,200
RPM = (1,200 ÷ 20,000) × 1,000 = ₱60
Possible reason:
Topic, audience country, season (Q4), device, ad competition.
Bakit nagbabago-bago ang RPM/CPM?
Ito yung mga usual na dahilan:
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Audience location (US/UK typically higher kaysa PH, pero depende sa niche)
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Niche/topic (finance, insurance, software often higher competition)
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Seasonality (Q4 ads budget = often higher)
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Ad format (display vs skippable vs non-skippable)
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Ad fill rate (gaano kadalas may lumalabas na ad)
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Viewer behavior (skip rate, time on page, retention)
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Invalid traffic filtering (kapag may suspicious traffic, pwedeng maapektuhan)
Common Mistakes / Troubleshooting
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Akala CPM = kita mo
→ Hindi. Presyo yan ng ad market; RPM ang closer sa actual earnings mo. -
Hindi tinitingnan ang impressions/fill rate
→ Kung mababa impressions per view, bababa RPM. -
Comparing different time ranges
→ I-compare mo “same period” (e.g., last 28 days vs last 28 days). -
Overreact sa daily spikes/drops
→ Normal mag fluctuate. Mas reliable ang weekly/monthly average. -
Ignoring traffic source quality
→ Some sources (low retention/short sessions) can lower RPM. -
Hindi aligned ang content sa high-intent audience
→ Informational-only minsan lower ads value vs buyer intent topics.
FAQ
1) Ano ang mas importante, RPM o CPM?
Kung creator ka, RPM mas useful kasi “kita mo” ang basis. CPM ay helpful para makita kung “magkano ang value ng ads” sa audience/niche mo.
2) Puwede bang tumaas ang RPM kahit same views?
Yes. Kapag mas tumaas ang earnings per view—via better audience, higher ad impressions, or higher ad rates.
3) Bakit biglang bumaba RPM ko ngayong buwan?
Possible dahil seasonality, ad demand, change in audience location, traffic source, o mas mababang retention.
4) Ano meaning ng “Estimated” sa Estimated RPM?
Hindi final. May adjustments pa minsan (invalid traffic, reconciliations). Pero usually close enough for tracking performance.
5) Normal ba na iba-iba ang RPM per video/post?
Oo. Depende sa topic, viewer location, retention, at ads served.
6) CPM vs RPM sa blog (Blogger/AdSense) same concept ba?
Same idea: CPM = per 1,000 impressions cost, RPM = revenue per 1,000 pageviews (publisher-focused).
7) Paano ko tataasan ang RPM?
Focus sa high-value topics, improve retention/time on page, optimize placements (kung blog), target quality traffic, at consistent content.
Conclusion
CPM ay presyo ng ads per 1,000 impressions (advertiser-side), habang Estimated RPM ay kita mo per 1,000 views/pageviews (creator-side). Kapag gusto mong i-track kung sulit ba ang content mo, RPM ang mas pang-laban.
Gusto mo ba ng sample calculator (RPM/CPM) sa Google Sheets or quick guide kung paano ito i-check sa YouTube Studio / AdSense dashboard? I-comment mo kung anong platform gamit mo (YouTube, Blogger/AdSense, or both).
